François Thériault co-founded Surmesur along with his brother, Vincent, when their world travels revealed the potential to offer a new way for men to shop. “The moment when I saw thousands of possibilities of fabric and options, I knew something amazing could be created,” he says. Since the brothers had always shared a passion for sports and entrepreneurship, it seemed logical to put their interests and heads together to launch Surmesur in a competitive market where they would have to work hard to thrive. “Sports taught us to always push ourselves to meet our goals, whether it’s for a practice, a game or the playoffs,” says Frank. His role within the company also plays to his interests as he looks after supply chain and logistics, overseeing every step of the client experience from fabric sourcing to order processing to final delivery. For Frank, it’s all part and parcel of building the client relationships and customer satisfaction that are the lifeblood of Surmesur.
When the timing is right, music gives rhythm to the life of this exceptional manager. The native of Abitibi, Quebec, is not only inventive and proactive, but also sporty, playing soccer and, more recently, spikeball, an up-and-coming sport of which he is the proud instigator in Montreal.
His studies in commerce and his bachelor’s degree in business administration and marketing have helped him channel his energy.
After a successful stint in the banking sector, Marius was drawn into the world of fashion, and more particularly Surmesur. The idea of offering his clients a unique experience and project fascinates him.
He entered the Montreal Surmesur store in November 2014 with the dream of occupying a position with responsibility and developing the company’s brand image in the market.
His patience and empathy won over his fellow ‘Surmesurians’ and today he is responsible for the Montreal and Laval boutiques. His ongoing mission is to increase the ‘wow’ effect for every client who enters the stores. No one doubts that he will succeed.
Anthony is motivated primarily by two things: his studies in international relations and his work at Surmesur. He loves to learn and sees these two constantly evolving fields as fertile ground for his ongoing education.
Anthony is a lover of all things sophisticated and authentic, as evidenced as much in the outfits he creates at Surmesur as in his passion for fine wines and Scotches. To those in his personal entourage, he is someone who likes to laugh and make others laugh; to his clients in-store, he is an attentive professional who adapts well to the needs of all.
His dream is to become a diplomat, a vocation that would allow him to live abroad and to make good use of his interest in international relations, all the while continuing to wear great suits.
Chris has worn many hats over the years: touring musician, concrete truck driver, recording studio owner/operator, shipper/receiver, home renovator, Blue Jays beer guy, bartender, runway and print ad model.
So how did he end up working in menswear? You could say it’s in his blood: his maternal ancestry has been traced to 1100 AD in Peebles, England, current warehouse headquarters for Holland & Sherry, and located at the mouth of the river Tweed.
No wonder his idea of a perfect outfit includes a soft tweed or flannel sports coat, which he would likely complement with chinos and a casual shirt.
It could also explain why he considers London to be among the world’s top fashion cities, along with Milan, although he firmly believes that the fashion crown could one day be bestowed upon another city a little closer to home:
“In ten years, maybe Toronto, if we have anything to say about it!”