About us | Surmesur

Surmesur thrives on human experience, sartorial love and personal development.

What drives us

We believe in elevating people to be their best selves every day and we do it by ensuring that we create proper/comfortable custom pieces made to fit everything life throws at you. By combining years of research and development with our love for everything sartorial, we have created a new way of shopping that changes the game for both our clients and the planet.

What we do

We are expert stylists that thrive on creating custom garments designed to truly reflect our clients’ aspirations. Learn more about our culture with our playbook.

Our playbook

1Inspire people to be their best selves

Create sustainable products

Encourage personal growth

We believe that our customer experience is what truly sets our brand apart.

Vincent & François - Founders

HQ

In with the new

In with the new

In 2021, we made a bold decision to rebrand Surmesur to allow our brand to truly reflect our customers and our team’s aspirations. We look forward to all the new challenges, innovations and opportunities that come with our new image.

THE BRAND THAT INSPIRES PEOPLE TO GIVE THE BEST OF THEMSELVES EVERYDAY.

Our Story

Surmesur was founded in 2010, in Quebec, by two brothers François and Vincent Thériault, in hopes of creating a new shopping concept for men around the world. The vision behind their original concept of made-to-measure clothing for men was to offer the perfect marriage of traditional tailoring and technological innovation that would result in the perfect fit.

Quebec

The Thériault brothers launch a business offering a new shopping experience in a 300-square-foot store in Quebec,
2010
Montreal

Surmesur establishes a second, more spacious and modern showroom in the heart of Montreal.
2012
Toronto

Surmesur adds a third showroom, this time in downtown Toronto, coinciding with the launch of surmesur.com.
2013
Ottawa

A fourth showroom opens its doors in downtown Ottawa. At the same time, the administrative team doubles in size, requiring a major reorganization of the Quebec City offices.
2014
Laval

Surmesur sets up shop in Laval in order to meet the growing demand in the Montreal region.
2015
MISSISSAUGA, CHICAGO & PITTSBURGH

In 2016, Surmesur takes the next big step with the opening of a showroom in Mississauga – a move that comes a few weeks after the opening of the company’s first US locations, in Chicago and Pittsburgh.
2016
Vancouver

The company expands out west with the opening of its first franchise in Vancouver, BC. This marks a coast-to-coast expansion for the company.
2017
Mexico

Surmesur takes a big step with the opening of its first official showroom in Mexico city, offering their services in Guadalajara, Monterrey & Torreón.
2019
New image

2021 marks an exciting year of renewal for Surmesur. With a strong team of sartorial lovers, the company embarks on a shift of its brand image marking its 10th anniversary as well as a change in its offer. New products, one-on-one appointments and personal stylists become the key features at Surmesur.
2021