Surmesur is driven by human experience, love of clothing and personal development.

Our expertise

We are expert stylists who thrive on creating custom clothing designed to truly reflect our clients’ aspirations and lifestyle. Check out our playbook to learn more about our culture.

We believe our customers' experience is what truly sets our brand apart.

Vincent & François - Founders


A wind of change

A wind of change

In 2021, we made the bold decision to create a new visual identity for Surmesur to enable our brand to truly reflect our forward thinking and commitment to excellence.

Always encourage people to give their best.

Our history

Surmesur was founded in Québec City in 2010 by two brothers ,François and Vincent Thériault, who aimed to create a new shopping concept for men around the world. The vision behind their original concept of tailored clothing for men was to offer the perfect blend between traditional tailoring and technological innovation to find the perfect fit.

  • Québec

    The Thériault brothers create a company that offers a new shopping experience for Québec City.

  • Montreal

    Surmesur opens its second store in the heart of Montréal. This second store, more spacious and more modern, welcomes our customers directly in the city center.

  • Toronto

    Surmesur opens its third store, this time in downtown Toronto at the same time as the company launches its online store.

  • Ottawa

    Ottawa is next. The administrative team doubles in size, which requires a rearrangement of the headquarters to accommodate this exponential growth.

  • Laval

    Our most spacious boutique to date, the Laval store opens in fall 2015 to meet the ever-increasing demand in the Greater Montréal area.

  • Mississauga, Chicago & Pittsburgh

    Three new stores in 2016! Mississauga, to continue filling in the GTA, and not one but two stores in the United States: Chicago and Pittsburgh.

  • Vancouver

    The company expands West with the opening of its first franchise in Vancouver, marking Surmesur’s presence from coast to coast.

  • Mexico

    Surmesur takes its biggest step yet and brings its concept to Mexico. A team is formed to offer our services in Guadalajara, Monterrey & Torreón.

  • New image

    For its 10th anniversary, Surmesur embarked on a massive renewal of its brand image, as well as a complete overhaul of the store structures to offer the best possible experience to each client.

Be part of our team