From Europe to America: The art of becoming a men's fashion expert
“The fact that I was wearing more classic clothes meant that my clients were almost twice my age; I had a lot of affinity with the 40-somethings, because the way I dressed, which is the same as today, I reminded them of an era they identify with, often that of their parents or even grandparents,” Peter tells us. With the advent of more fitted European designers, the effect was soon felt in America: men were becoming much more aware of their bodies, which was now also reflected in their clothing.
The transition from an amateur to an expert stylist
What Peter wants to do in his practice is make things simple for his clients. “It’s taking complex concepts and presenting them to my clients, so they understand them, without needing a Ph.D. in men’s fashion design,” he explains. From there, Peter began to feel detached from the Ralph Lauren brand because the direction it was taking was not in line with what he wanted to accomplish. To wear the clothes offered by Ralph Lauren, you had to be a near-perfect specimen because the more fitted the cut is, the more your body flaws stand out. The reality is that this does not apply to most men. And when a man wears a suit, it’s to look their best. With custom-made clothing, Peter can ensure that each customer has a fit that matches their body, making them look their best!
This new trend created a new demand for very fitted suits. This made many pieces purchased in the 80’s almost obsolete. This is one thing Peter disagrees with: a suit should last a lifetime, not fade away with the fast fashion that comes and goes. Although at the time it didn’t make much difference, today, in the age of sustainability, Peter is suddenly “in” again. In fact, this is something he has been advocating since the beginning of his career: “To buy better and buy less.” The initial cost will be higher, but it’s worth it in the long run, both monetarily and in terms. Learn more about the benefits of fast fashion with our Sustainable fashion: fast-fashion vs. custom-made article.