Now attending my third edition, my typical day begins with an espresso (how could it be otherwise in Italy?) as I make my way to the fortress. This walk through the medieval city is something I particularly appreciate, as art is seamlessly woven into its streets. It’s also a moment of calm before the “chaos” of the fair.
Having met up with friends from various places, I walk toward the fortress entrance, where photographers gather, trying to capture the day’s most striking outfits. Once inside, I join another group of suit aficionados along the famous Pitti Uomo wall (with its dull metallic gold tone), which appears in countless fashion magazine photos. It’s the perfect moment to catch up with people I stay in touch with through social media but only see in person once a year.
The morning passes quickly, and soon it’s time to enjoy Florence’s restaurants. Since we are all regulars, each of us knows a few great spots—not that it takes much effort, as it’s quite difficult to find a bad restaurant here. Tuscany, the region Florence belongs to, is renowned for its ragu, prosciutto, and bistecca fiorentina. After the meal and another espresso, we return to the fortress, this time to explore its interior. I take the opportunity to reconnect with artisans and brand representatives—an opportunity that would otherwise be impossible.
By late afternoon, I head back to my hotel room to change into evening attire, usually a tuxedo or accessories more suited for the cocktail parties I’ll be attending. Walking from one event to another, I admire how the medieval city transforms at night, with its lighting highlighting statues, cathedrals, and other works of art along my path. After attending two or three events, I join a group of friends for dinner before the restaurants close, usually around 10 PM.
This sums up a typical day at Pitti Uomo, which is usually repeated three or four times, depending on how long I stay in town. And now you know why we return every year—sometimes even twice!