The Cup is the most chic event of the year, with the bonus of well-known DJs, horse racing, and the most stylish clothes ever!
This partnership with Surmesur has enabled us to join forces for an even bigger impact! This event has helped us to raise our profile in Vancouver and make new contacts. But above all, with an event of this scale, we were surrounded by the hottest people in Canada.
At the event on 20 July 2024, we set up a pop-up shop on-site, allowing participants to purchase clothing and accessories. A “Get Suited Up for The Cup” campaign was also promoted, encouraging guests to dress in Surmesur for the event, with exclusive linings created by artist Christina Boots.
As part of this collaboration, we also provided suits to the organizers and local artists and sets for influencers attending the event, such as Jonny Noel and deejay, both menswear fanatics.
We collaborated with well-known Vancouver influencers Jefferey Carandang and his girlfriend Alexia Bell. We made them both a white lined double-breasted suit, a stand-out piece perfect for events like The Cup, where people are getting increasingly stylish every year.
We’re proud to announce that we’ll work together again next year! We can’t wait to see who will be the best dressed! And it certainly won’t be without the help of our stylists!
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