Tactical elegance

History unfolds before our very eyes, thanks to Jessica Campbell.

The world of hockey is changing, and with it, dress codes. Jessica Campbell, a pioneer as the first full-time female Assistant Coach in NHL history, chose Surmesur to embody her role with confidence and elegance. Through Surmesur’s partnership with the NHLCA, Jessica visited our Toronto shop to create custom suits, meticulously tailored to reflect her professionalism and ambition. Each piece was designed not only to be impeccable, but also to inspire confidence and project an image of leadership.

At Surmesur, our mission goes beyond simply making clothes. We understand that appearance plays a key role in performance and perception. For Jessica Campbell, this meant creating outfits that supported her historic role and strategic approach to the game. We are committed to providing apparel that builds confidence, precision and performance, qualities that are essential for the elite coaches who are shaping the future of hockey. Surmesur strives to meet the unique needs of professionals who stand out for their boldness and vision.

Sullivan – Excellence in practice

Surmesur brings luxury to your door with personalized on-site consultations, ideal for busy professionals. Forget the hassle and enjoy easy fittings, expert advice and fast delivery. Whether you’re updating your wardrobe or creating a unique piece, we ensure that every detail reflects your ambition, without compromise.

Surmesur’s partnership with the NHLCA redefines professional style, offering tailor-made solutions for every taste. From timeless classics to bold designs, our expertise and personalized service ensures effortless refinement for those who demand versatility and quality behind the bench, from the boardroom to the ice.

For Coach Cassidy, efficiency is everything.

He prefers a streamlined shopping experience, without wasting time searching for clothes. He appreciates Surmesur’s personalized advice and in-depth product knowledge. His style is trendy but understated, classic with a touch of flair. He likes patterns such as checks and houndstooth. His experience with Surmesur has been very positive and the result excellent. He shares a humorous anecdote about accidentally tearing his trousers during a game when he was the Head Coach of the Boston Bruins.

Classic versatility with contemporary flair with DeBoer

NHL coach Peter DeBoer is a firm believer in the enduring nature of suits as part of hockey’s heritage. He trusts Surmesur suits to withstand the rigours of travel while retaining their lustre. Premium fabrics and styles ensure durability without sacrificing style. Ideal for professionals on the move, Surmesur’s bespoke creations combine strength and sophistication, so you look flawless whether behind the bench or in the boardroom.

Surmesur is proud to be associated with the NHLCA, uniting timeless style with athletic excellence. Discover how Surmesur’s superior craftsmanship and modern versatility elevate professional attire, combining tradition and innovation.

Hynes discovers the speed of the Surmesur team for his made-to-measure suit.

Surmesur offers suits and delivery times that are more than competitive. That’s why John Hynes, Head Coach of the Minnesota Wild, called on us to make him custom performance suits for the 2025 4 Nations Face-Off.

John Hynes knows that every second counts, on and off the ice. When he needed a made-to-measure blue suit on a tight deadline for the 4 Nations Face-Off, Surmesur delivered. As the official suit supplier to the NHL Coaches’ Association, we pride ourselves on our precision, craftsmanship, and ability to deliver when it matters most.