We take the time to choose a suit, refine its fit and consider every detail. Then the cold arrives, and a coat covers much of that outfit. Why not give it the same attention?

For Mateo Santarini, a stylist at Surmesur’s Montreal showroom, a made-to-measure coat extends the care put into the rest of your wardrobe. Its cut, fabric and proportions are chosen to suit your build, but also what you wear underneath and how you spend the colder months.

My instinct is to create a piece that’s very versatile.

Mateo
 - 
Montréal

How to care for your winter coat

A well-chosen coat is a piece you want to return to winter after winter, so its care deserves as much attention as its construction.

“It shouldn’t be something you think about replacing frequently.”

He emphasizes one simple habit: let a damp coat dry naturally before putting it away. Placing it straight into a crowded closet can trap moisture between garments. When it comes to cleaning, care should be tailored to the fabric you choose.

With quality fabric and proper care, a coat can last for years. That is also part of the value of made-to-measure: taking the time to choose a cut, fabric and details that suit you, creating a coat that will see you through much more than a single season.

Looking for a winter coat that fits your daily routine?

Book an appointment with your stylist to find the right cut, fabric and details for you.